Negative SEO is a Reality

Close up of young man using digital tablet to study marketing strategy. African businessman studying business planning. Rear view of student holding tablet in hands and analyze business material on screen.

Now here’s something most SEO agencies don’t like to talk about – how real negative SEO actually is. What’s negative SEO? It’s like those ‘reverse polarity’ tropes you see in lazily written sci-fi movies where the writer doesn’t bother to do proper scientific research to lend realism to their science fiction. It’s shady and black… Continue reading Negative SEO is a Reality

Published
Categorized as SEO

SEO Myths Busted for 2018

cropped view of woman touching sticky note with seo lettering near laptop on desk

“Focus only on content, not SEO” While content marketing is very important, it is not the only thing that keeps your rankings high. The algorithm for ranking high on organic searches change all the time; knowing SEO techniques to ensure you beat some of that is of utmost importance. Other than depending on organic searches,… Continue reading SEO Myths Busted for 2018

Published
Categorized as SEO

If you have S$100, should you invest in SEM or SEO?

Business meeting.

Any marketer and business owner should understand how Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) differs, and which one to choose to better achieve your marketing objectives.   Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) can be a tricky concept to grasp. Both terms are often used interchangeably, which makes it… Continue reading If you have S$100, should you invest in SEM or SEO?

Published
Categorized as PPC, SEO

Useful SEO Tip: Create Your Free Google Business Listing

Setting up your Google My Business page is the first step in Local Search Optimization, and should be a high priority for all businesses hoping to be found online. Just starting out online? You’ll want to create your business listing on Google My Business page as soon as possible. The platform will help your business… Continue reading Useful SEO Tip: Create Your Free Google Business Listing

Published
Categorized as Tips

The Basics of Off-Site SEO (Part 2): Link Building

What Exactly Is Link Building? The most popular and effective Off-Site SEO method, link building involves getting other website or blog to link (called back link) to your website. This is how search engines determines which websites are good and which are not, which will be reflected in their rankings. For example, if someone likes… Continue reading The Basics of Off-Site SEO (Part 2): Link Building

Published
Categorized as SEO

On-Site SEO Basics (Part 1): How On-Site SEO Works

On-site SEO involves adding new contents and modifying existing contents to be more relevant to the keywords you want to rank for.   What is On-Site SEO? On-site (also known as on-page) Search Engine Optimization refers to maximizing the different aspects of your website that will affect how it ranks in search engine rankings for… Continue reading On-Site SEO Basics (Part 1): How On-Site SEO Works

Published
Categorized as SEO