Category: SEO

Google’s mobile-first indexing is one of the many predicted digital marketing and SEO trends that came true. Mobile-first indexing refers to the process of giving websites that can function intuitively and dynamically on mobile phones. Brands and businesses now have to redesign their SEO strategy to respond to this development. This didn’t happen in a… Continue reading SEO Trends That Will Become Big in Five to 10 Years

Digital marketing strategies, including SEO, move at a rapid pace. Because SEO changes so quickly, many rules become obsolete. What were SEO truths before, are SEO myths now. What wasn’t important before, now takes precedence over old SEO rules. As a Singapore SEO agency, we find out about these prior to everyone else. Here are… Continue reading Common SEO Myths in 2018

Restaurant SEO is important for any dining establishment. Having a strong online presence can help you fill up your tables. And if you satisfy customers, they’ll make the effort to promote you both online and offline. If you want to improve your restaurant SEO, NightOwl SEO is here to help you out. We are a Singapore… Continue reading How We Do Restaurant SEO for Dining Establishments

In 2017, around 1.66 billion people bought something online. Statista predicts that eCommerce sales will hit $653 billion last year. Online sales are also beginning to pick up in Southeast Asia. In Singapore and Malaysia, Asian eCommerce giants like Lazada, Taobao, Lowyat, and Shopee were among users’ top 20 websites in 2017. To say that the… Continue reading How We Typically do eCommerce SEO

These days, online advertising and marketing create and sustain corporate brands. That is why every B2C company needs to have a strong digital marketing and advertising strategy. That strategy should include social media, online ads, and most importantly – SEO. Doing SEO for a B2C Company The focus of a B2C company is different from… Continue reading Doing SEO for a B2C Company

Before we go into the details of how SEO can be done to ensure the best possible results for B2B websites, let’s look at the main differences between B2B and B2C. Knowledge B2B buyers are likely to be more informed and educated on the products and services they are looking to invest in. They will… Continue reading How We Typically Do SEO for B2B Websites

Now here’s something most SEO agencies don’t like to talk about – how real negative SEO actually is. What’s negative SEO? It’s like those ‘reverse polarity’ tropes you see in lazily written sci-fi movies where the writer doesn’t bother to do proper scientific research to lend realism to their science fiction. It’s shady and black… Continue reading Negative SEO is a Reality

“Focus only on content, not SEO” While content marketing is very important, it is not the only thing that keeps your rankings high. The algorithm for ranking high on organic searches change all the time; knowing SEO techniques to ensure you beat some of that is of utmost importance. Other than depending on organic searches,… Continue reading SEO Myths Busted for 2018