The purpose of SEO is to get more people to support your business. It’s a way to get more online sales, gather support for your advocacy, or simply raise awareness about your brand. In order for you to get that support, you must be able to drive in significant amounts of web traffic. Here at… Continue reading Thinking Beyond SEO: Sources that Can Help You Drive In Web Traffic
Month: May 2018
SEO Trends That Will Become Big in Five to 10 Years
Google’s mobile-first indexing is one of the many predicted digital marketing and SEO trends that came true. Mobile-first indexing refers to the process of giving websites that can function intuitively and dynamically on mobile phones. Brands and businesses now have to redesign their SEO strategy to respond to this development. This didn’t happen in a… Continue reading SEO Trends That Will Become Big in Five to 10 Years
Black Hat, White Hat and Gray Hat SEO – What are They?
We’re all familiar with the concepts of black hat and white hat in terms of hacking. Black hat hackers are hackers who maliciously or selfishly violate computer security. On the other hand, white hat hackers hack to ensure that a computer’s security system is working. But do you know that the concepts of black and… Continue reading Black Hat, White Hat and Gray Hat SEO – What are They?
Common SEO Myths in 2018
Digital marketing strategies, including SEO, move at a rapid pace. Because SEO changes so quickly, many rules become obsolete. What were SEO truths before, are SEO myths now. What wasn’t important before, now takes precedence over old SEO rules. As a Singapore SEO agency, we find out about these prior to everyone else. Here are… Continue reading Common SEO Myths in 2018
How We Do SEO for a Local Singaporean Business
Doing local business SEO is something we do a lot. Since we are a Singapore SEO company, many local businesses come to us to ask for help on their digital marketing strategies. We do SEO for local businesses in many industries, including food & beverage, fashion, events. If you are a local business that wants… Continue reading How We Do SEO for a Local Singaporean Business
How We Do Restaurant SEO for Dining Establishments
Restaurant SEO is important for any dining establishment. Having a strong online presence can help you fill up your tables. And if you satisfy customers, they’ll make the effort to promote you both online and offline. If you want to improve your restaurant SEO, NightOwl SEO is here to help you out. We are a Singapore… Continue reading How We Do Restaurant SEO for Dining Establishments
How We Typically do eCommerce SEO
In 2017, around 1.66 billion people bought something online. Statista predicts that eCommerce sales will hit $653 billion last year. Online sales are also beginning to pick up in Southeast Asia. In Singapore and Malaysia, Asian eCommerce giants like Lazada, Taobao, Lowyat, and Shopee were among users’ top 20 websites in 2017. To say that the… Continue reading How We Typically do eCommerce SEO
Doing SEO for a B2C Company
These days, online advertising and marketing create and sustain corporate brands. That is why every B2C company needs to have a strong digital marketing and advertising strategy. That strategy should include social media, online ads, and most importantly – SEO. Doing SEO for a B2C Company The focus of a B2C company is different from… Continue reading Doing SEO for a B2C Company
How We Typically Do SEO for a B2B Company
SEO has evolved from being business-centric to customer-centric. A B2B company like yours needs to have an SEO strategy that helps you improve your position to drive in web traffic and potential customers. Improving your positioning online depends on your B2B company’s ability to rank and respond to audiences’ relevant queries. A Singapore SEO company… Continue reading How We Typically Do SEO for a B2B Company